Your identity is more than a name or graphic symbol; it gives form and unity to the messages and associations that make your organization unique. Our purpose is to translate the strengths and significance of an organization into compelling visual and verbal language. We create identities that are intelligent and memorable.

At Barkson Design, our core competencies lie in the following areas:

• Corporate Identity
• Brand Development and Nomenclature
• Brand Strategy and Positioning
• Linguistic Assessment and Legal Prescreening
• Graphic Design & Standards
• Digital Branding / Web Design
• Market Research, Validation, and Assessment

We have developed a unique and disciplined process that directs all of the activities we undertake to arrive at powerful solutions for our clients. We follow the same, proven process - every time:

• Assess our client's existing corporate brand through research, analysis and marketplace interaction
• Develop and recommend an identity based on our analysis
• Implement the identity consistently across all communications and markets

Browse our portfolio of brand designs..>

Barkson Design 's Web Design services extend our core proficiency (strategic corporate identity and branding) to the Internet. Our focus as an Internet solution provider is to create and publish Web sites that are strategically planned and constructed based on three supporting concepts of 'Digital Branding':

Visual Identity
The creation and implementation of a visual language that communicates key attributes of the brand or company and delivers compelling messages to the end user.

Information Architecture
The strategic organization of information (navigational and contextual) which articulates itself both functionally and technically. This developmental strategy also places an emphasis on usability and promotes interaction.

Experience Architecture
In building a digital identity, the idea is to create strategically tuned user experiences plus structures for those experiences that influence user behavior toward the goal of the company or web site.

Browse our portfolio of Web designs..>

Our clients include many Fortune 500 firms across numerous markets, in various industries, in several countries. We have also helped many smaller businesses to achieve the same communications strategies as their Fortune 500 counterparts.

Our clients include:

• BellSouth Telecommunications
• Coca Cola
• Delta Airlines
• IBM
• Marriott Corporation
  ... and many others.

Browse our complete client list..>